When I first went on Pinterest I was over the moon in love with all of the pretty pictures. After pinning a bunch of beautiful photos, re-pinning other's photos the infatuation wore out very quickly.
That's because I just don't get it. Most of the photos are pinned by many but the original photographer or artist gets no credit.
However, I do understand the attraction. We all are attracted to new, shiny objects. Pinterest is like flipping through a fashion magazine. All of the decorating, clothes, photography can be wonderful for a few minutes of distraction, but like all social media, I find it to be a big waste of time.
Yet, why I'm on all of the social medias? I do see a usefulness in them when done really well. I also like to learn and try new things.
Sad point, most of us do a lousy job at social media.
Why all the buzz about Pinterest?
Do you ever wonder how other's get so much attention on Pinterest? What are they doing right?
Here's what I came up with on how to make Pinterest something valuable for yourself and your readers:
1. Market your art, product, blog or website. Think of Pinterest as your very own ad agency. Pin pictures of your products (add your name and website on the photo). Always link to your website/blog so that other's can get to know you.
2. Give out useful information. Again, link it to your blog/website.People love good content. Tutorials, Fact sheets, Tips, and Info-graphics.
3. Make a video, audio or slide show. Offer alternate ways for others to consume your information.
4. Make Idea boards for yourself. Categorize your art, your ideas for your blog or website. Make separate boards of inspiration for separate topics for your blog.
5. Pinterest is a good place to run trials. If people are repinning your work it's a good sign that it can be a viable product or service to sell. Call it "Pinterest tested".
6. Drum up interest in your website by having a contest on Pinterest. It's a great place to advertise for free.